Three service levels
Choose how much REAL handles.
The plans define who performs the operational work. Marketing is developed separately around the assets, likely buyers, geographic reach, schedule, and seller’s budget.
01REAL handles every aspectFull-Service Auction
Hand the entire sale to REAL. Our professionals manage every phase of the auction—from the first asset review and catalog development through marketing, bidder service, loadout, and final settlement.
REAL handles
- Sale strategy, scheduling, inventory organization, and lotting
- Photography, descriptions, and complete catalog production
- Auction format, platform selection, terms, and sale setup
- Development and execution of the approved marketing campaign
- Bidder registration, questions, preview, and onsite coordination
- Invoicing, payment processing, settlement, and reporting
- Loadout planning and removal coordination
Best suited forCustomers who are ready to be done with the equipment and want to hand the entire sale to professionals, including business closures, complete liquidations, absentee owners, and sellers with limited staff or time.
02A fully customizable partnershipCollaborative Auction
This plan is built around the customer. We identify your team’s strengths, existing resources, and preferred responsibilities, then REAL fills the gaps everywhere else. The result is a customized scope—not a preset checklist.
Your customized plan may include
- A clear, written division of customer and REAL responsibilities
- Customer participation in inventory, photography, descriptions, preview, or loadout
- REAL support wherever experience, staffing, or technology is needed
- Catalog review, quality control, and professional auction oversight
- Platform, sale-format, terms, and timeline coordination
- Development and execution of the approved marketing campaign
- Bidder support, invoicing, payment processing, and settlement
Best suited forSellers who have capable employees, asset knowledge, records, or onsite resources and want to use those strengths while relying on REAL to complete and professionally manage the rest.
03The most economical service levelPlatform Partnership
The least expensive way to conduct a professional auction through REAL. The customer supplies the labor, while REAL provides the technology, legal structure, quality control, experience, and access to auction-company-only sales platforms needed to bring the sale to market.
The customer handles
- All labor required for cataloging, photography, descriptions, and lot preparation
- All preview staffing, onsite questions, site security, and buyer access
- All loadout labor, removal scheduling, and onsite coordination
- Accurate asset information, condition disclosures, and compliance with the agreed standards and timeline
REAL provides
- Access to auction-company-only sales platforms and listing the auction through REAL
- A cataloging app plus training for the customer’s team
- Remote catalog access, auditing, detailed review, and feedback during setup
- Legal auction requirements, sale terms, and professional quality control
- All financial aspects, including invoicing, payment collection, processing, settlement, and reporting
- Practical tips, proven methods, and industry knowledge REAL has learned through experience
- Ongoing answers, guidance, and optional marketing assistance or advice
A true partnership that saves sellers moneyREAL remains accountable for the quality of the auction. If required work is not completed correctly or on schedule, REAL will step in and take over the portions necessary to protect the sale and ensure it is conducted properly.
